Less Technical Jargon the Better

Braten Oak’s Cryptocurrency & Blockchain Marketing Tips

Photo by Prateek Katyal on Unsplash
Photo by Tadeusz Lakota on Unsplash

No one likes to feel left out

No one likes to feel excluded from a conversation because they don’t understand the “fancy”, technical jargon, or terminology that’s used. It makes them feel disconnected with the crowd and as if they don’t belong.

Establish value

Most people don’t buy Toyota's and Honda’s because they understand the intricacies of their design, or how to take apart their engines. They buy them because they are regarded as some of the most reliable car brands.

Photo by Chris Hardy on Unsplash

Step into your consumer’s shoes

Imagine you’re the consumer. You’re on your favorite crypto news outlet and an ad appears for a hardware wallet.

When it’s appropriate to use jargon

In most marketing efforts it’s best to keep jargon to a minimum or none at all.


Your goal as a technology that operates in the cryptocurrency and blockchain space is to provide value for this incredible industry and your audience.

Contact us

Want to see stories about a specific marketing topic? Contact us and drop a note, or email us at hello@bratenoak.com.

Braten Oak — full-service cryptocurreny and blockchain marketing agency.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Braten Oak

Braten Oak is a full-service crypto and blockchain marketing agency. Blockchain is freedom. We help people find your product and get more freedom.